Search campaigns for London businesses in professional services, digital and B2B services and B2B suppliers and manufacturers, aimed at the searches that turn into real enquiries and away from the ones that only cost money. Your own account, weekly search-term reviews and honest reporting.
For London we work with selected small professional and B2B firms that have a narrow, specific offer. We do not claim citywide authority, and broad London terms need their own research and budget.
Typical buying journey: Narrow sector or problem offers and qualified project forms, not a generic mass-market pitch.
Sectors we are set up to help
Professional servicesaccountants, solicitors, consultants, recruiters and agencies
Digital and B2B servicesconsultancies, software and digital agencies, and specialist B2B service firms
B2B suppliers and manufacturersdistributors, manufacturers, trade suppliers and service firms selling to other businesses
These are sectors where our existing work transfers well, not a claim that we already have clients in each one in London. We work remotely; this is a service area, not an office.
Worked example (hypothetical)
One specific service and catchment with explicit negative-intent exclusions
A hypothetical London locksmith-for-business service wanted commercial jobs only.
1
Target commercial lock and access-control terms.
2
Limit to the boroughs actually served.
3
Exclude domestic and DIY terms.
4
Track commercial enquiries.
Targeting (hypothetical)
Setting
Value
Location
Boroughs served
Keywords
commercial locksmith, access control
Negatives
home, diy, cheap, lockout
What we would measure: Cost per commercial enquiry.
The business and any figures are hypothetical, to show the method. Real plans are built from your own data in the first weeks.
Paid ads by sector in London
How buyers in these sectors behave, and the closest real work we can show. A starting point, not a claim that we already have clients in each sector in London.
Professional services
Accountants, solicitors, consultants, recruiters and agencies
Search ads work best on specific, high-intent services (for example "contractor accountant" or "employment tribunal advice") with strict negatives; Meta suits awareness and consultation offers that qualify by role and company size.
Related paid evidence (UAE, Meta (Facebook and Instagram)): 7,466 business setup enquiries from £10,578 of managed ad spend, 1 April 2026 to 26 September 2026. Converted from AED at the fixed rate used on this site (£1 = AED 4.90), not a live exchange rate; not a UK forecast.
Consultancies, software and digital agencies, and specialist B2B service firms
Search ads suit specific problem and service searches; Meta suits thought-leadership and consultation offers, judged on business-fit enquiries.
Related paid evidence (UAE, Meta (Facebook and Instagram)): 7,466 business setup enquiries from £10,578 of managed ad spend, 1 April 2026 to 26 September 2026. Converted from AED at the fixed rate used on this site (£1 = AED 4.90), not a live exchange rate; not a UK forecast.
Distributors, manufacturers, trade suppliers and service firms selling to other businesses
Search ads should target product and specification terms, not generic industry words; Meta is mainly useful for retargeting and trade offers, with lead quality judged on real RFQs.
Related paid evidence (UAE, Meta (Facebook and Instagram)): 215 trade enquiries for Toyota spare parts at £0.47, 1 August 2026 to 26 September 2026. Converted from AED at the fixed rate used on this site (£1 = AED 4.90), not a live exchange rate; not a UK forecast.
Prices are the same for London as everywhere else in the UK.
Ads management is billed monthly with no minimum term; give notice before the next billing month. Ad spend is separate and paid by you directly to Google or Meta, on your own card, in your own account.
The account overview from a UAE Google Ads account we manage: 21 Search campaigns, 10 February 2025 to 27 September 2026. Costs are converted from AED to pounds at the fixed rate used on this site (£1 = AED 4.90), not a live exchange rate; the screenshot shows the original AED.
Google Ads
80.5K
clicks
1.25M
impressions
£0.23
average cost per click
£18,939
managed spend
These are clicks and costs from one UAE account, not leads, sales or a UK forecast. UK click prices differ by market and service. Read the full case on our UAE site.
Google Ads management: questions from London businesses
How much does Google Ads management cost for a London business?
£229 a month plus £149 one-off setup, with no minimum term. The price is the same anywhere in the UK. Ad spend is separate and paid directly to the platform.
Do you have an office in London?
No. UpStream is a UAE-registered agency that works with London businesses remotely, by video call and email. London is a service area for us, not an office address.
How would this work for a business like the example on this page?
Target commercial lock and access-control terms. Limit to the boroughs actually served. We would measure: cost per commercial enquiry.
Does this suit professional services firms in London?
Search ads work best on specific, high-intent services (for example "contractor accountant" or "employment tribunal advice") with strict negatives; Meta suits awareness and consultation offers that qualify by role and company size.
Who owns the ad account?
You do. The account, billing and data stay in your name; we work with access you grant and can remove at any time.
Request a Google Ads review for your London business
Tell us what you want to improve. We reply by email with the first steps and a clear price.
A reply by email, usually within one working day
A clear scope and a fixed price before any work starts
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