822conversations
£1.86 per conversation
Technical services company, Dubai
Technical ServicesDubai
Read the case study
Facebook and Instagram ads from £229 a month
Meta Ads Management for UK Businesses
Facebook and Instagram campaigns that bring enquiries you can actually follow up. We use your approved creative, add qualifying questions to every form and judge results on lead quality, not on the cheapest cost per lead.
- £229/month management, £149 one-off setup
- Your own Meta Business and ad account
- Qualifying questions on every lead form
- No minimum term; ad spend paid to Meta directly
Why cheap Meta leads often turn out to be poor leads
Low cost per lead is easy to achieve and easy to misread.
Forms that ask nothing
A one-tap form with no questions brings lots of leads and few real buyers. A couple of well-chosen questions cut the volume and raise the quality.
Nobody follows up fast
Social leads cool quickly. If enquiries sit in an inbox for two days, even good leads look bad. Follow-up speed is part of the result.
Judged on the wrong number
Cost per lead says nothing about how many became customers. We agree what a qualified lead means for your business before launch.
We define a qualified lead with you, build forms and creative around it, and report on what the business actually receives.
Real Meta Ads evidence (UAE)
Facebook and Instagram campaigns we have run
Dated results from UAE client accounts, with their original objective, currency and metric. A conversation or form lead is not a sale; we show what each campaign measured.
7,466WhatsApp conversations
£0.79 lowest per conversation
Business setup company
Professional ServicesSharjah
Read the case study
215WhatsApp conversations
£0.47 per conversation
B2B Toyota spare parts supplier
AutomotiveSharjah
Read the case study
UAE campaigns, costs converted to pounds at £1 = AED 4.90. Case studies open on our UAE site. See all campaign results.
What the starting campaigns look like
The lean starter structure, so you know exactly what is being managed for the monthly fee.
| Element | Structure | Creative | Lead route |
|---|---|---|---|
| Campaign 1: main offer | 2 ad sets (audiences) | Up to 3 ad variations from your creative | Instant form with 2 qualifying questions |
| Campaign 2: test or retargeting | 2 ad sets | Up to 3 ad variations | Website form or instant form |
| Lead definition | Agreed before launch | For example: right area, right budget, contactable | Scored weekly with your feedback |
| Weekly | Cost, frequency, fatigue | Pause, refresh or reallocate | Change log in the report |
New filming, design, CRM integrations and the Conversions API are outside the starter and quoted separately.
How Meta Ads management works
Built around your approved creative and a clear lead definition.
-
1
Account, Pixel and lead definition
We set up or audit your Meta Business account, install the Pixel with standard lead events, and agree what counts as a qualified lead.
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2
Campaign build
Up to 2 campaigns and 4 ad sets, with up to 6 ad variations a month from your supplied, approved photos and video, and an instant form or website form with qualifying questions.
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3
Weekly checks
Cost, frequency, creative fatigue and your feedback on lead quality, with changes made each week.
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4
Monthly report and call
Spend, reach, leads, cost per lead and, where you share outcomes, cost per qualified lead.
Targeting and form options change over time and vary by account; we confirm what is available in your account rather than promising specific features. Conversations and form fills are not sales.
Meta Ads management pricing
£229 a month to manage your campaigns, plus a one-off £149 setup. Ad spend is separate and goes straight to Meta.
Meta Ads management
£229 a month
Plus £149 one-off setup. Includes:
- One Meta Business account and ad account, owned by you
- Up to 2 campaigns and 4 ad sets on Facebook and Instagram
- Up to 6 ad variations a month from your supplied, approved photos and video
- Instant form or website lead setup, with qualifying questions
- Meta Pixel and standard lead events on your website
- Audience setup and testing within Meta's current options
- Weekly checks on cost, frequency and lead quality feedback
- Monthly report: spend, reach, leads and cost per lead, plus a monthly call
No minimum term. Ad spend paid directly to Meta.
Request a Meta Ads review
Quoted separately
- New photography, filming or design (quoted separately)
- Conversions API, CRM or automation integrations
- More than 2 campaigns, catalogue or sales campaigns
- Community management and organic posting
- Ad spend (paid to Meta directly)
Both channels
- Google + Meta Ads management: £399 a month, £249 one-off setup
- One combined monthly report and call
Ads management is billed monthly with no minimum term; give notice before the next billing month. Ad spend is separate and paid by you directly to Google or Meta, on your own card, in your own account. Prices are in pounds sterling and exclude any taxes that apply to your purchase. Third-party costs are always separate: hosting, domains, platform subscriptions, themes, apps, payment-gateway and transaction fees, and ad spend.
Not ready to enquire? Choose your next step
Useful on their own, with no email needed.
Free toolLead-quality scorecardScore leads on fit, need, timing and contactability; export to CSV.Open GuideInstant forms or website forms?Meta instant forms or website forms: how to choose and assess lead qualityOpen GuidePlanning a Google Ads budget honestlyHow to plan a Google Ads budget without inventing a lead forecastOpen
Meta Ads management by city
We work with businesses anywhere in the UK, remotely. These city pages cover local buying journeys and a worked example for each.
England
Wales
Northern Ireland
Working with us from the UK
We are honest about how we work: UpStream is a UAE company with a real team, serving UK businesses remotely.
How it works
- Calls by video, booked at a time that suits UK working hours
- Work reviewed on live preview links, approved by email
- One named point of contact for your account
- Monthly reports in plain English, with a walkthrough call
- Accounts, domains and content always in your name
What we do not claim
- A UK office or a UK-registered company
- On-location UK photography or filming
- Guaranteed rankings, leads or AI citations
- Reviews, results or clients we cannot show
Meta Ads management questions
How much does Meta Ads management cost?
£229 a month for management, plus a one-off £149 setup. Ad spend is separate and paid by you directly to Meta. Managing both Meta and Google Ads together is £399 a month.
Instant forms or a website landing page?
Instant forms usually bring more, cheaper leads with lower intent; a landing page usually brings fewer, better-informed leads. We often test both with the same qualifying questions and compare cost per qualified lead. Our guide explains how to choose.
Do you create the photos and videos?
The starter uses your supplied, approved photos and video and we write the ad copy. New photography, filming or design is quoted separately.
Is there a minimum term?
No. Management is billed monthly with no minimum term. We recommend judging a campaign over at least a few weeks of steady spend.
Can you connect leads to our CRM?
Simple email notifications and CSV exports are included. CRM integrations, automations and the Conversions API are quoted separately.
Will you use WhatsApp for our leads?
Only if you want it. Your campaign can send people to a form, your website or another channel you choose. Our own UAE examples include WhatsApp campaigns, shown as evidence of past work.
Request a Meta Ads review
Tell us what you want to improve. We reply by email with the first steps and a clear price.
- A reply by email, usually within one working day
- A clear scope and a fixed price before any work starts
- No phone call needed unless you want one