Google Ads from £229 a month
Google Ads Management for UK Businesses
Search campaigns built around the exact services your buyers search for, in an account you own. We set up conversion tracking first, review search terms every week and report the cost of each real enquiry, not just clicks.
- £229/month management, £149 one-off setup
- Your own Google Ads account, your card, your data
- Weekly search-term reviews and negative keywords
- No minimum term; ad spend paid to Google directly
Why small Google Ads accounts waste money
Most accounts we review leak budget in the same three places.
Broad keywords, no negatives
Ads show for job seekers, DIY searches and other firms' brand names. Without a weekly search-term review, a large share of spend can go on the wrong people.
Clicks sent to the home page
A searcher looking for one specific service lands on a page about everything. The ad was relevant; the page was not, so they leave.
No conversion tracking
Without tracking, Google optimises for clicks, and nobody can say what an enquiry costs. We set up enquiry tracking before the first campaign goes live.
We start narrow: one service, the right searches, a matching page and honest tracking. Then we scale what produces enquiries.
A Google Ads account we manage
The account overview from a UAE Google Ads account we manage: 21 Search campaigns, 10 February 2025 to 27 September 2026. Costs are converted from AED to pounds at the fixed rate used on this site (£1 = AED 4.90), not a live exchange rate; the screenshot shows the original AED.
- 80.5K
- clicks
- 1.25M
- impressions
- £0.23
- average cost per click
- £18,939
- managed spend
These are clicks and costs from one UAE account, not leads, sales or a UK forecast. UK click prices differ by market and service. Read the full case on our UAE site.
What the starting account looks like
The lean starter structure, so you know exactly what is being managed for the monthly fee.
| Element | Structure | Targeting | Destination |
|---|---|---|---|
| Campaign 1: main service | 2 ad groups by service type | Phrase and exact match, starting negatives | Matching service page |
| Campaign 2: second service or area | 2 ad groups | Phrase and exact match, shared negative list | Matching service page |
| Conversion | Enquiry-form submission | Tracked in Google Ads and GA4 | Thank-you state |
| Weekly | Search-term review | New negatives, bids and ad tests | Change log in the report |
Shopping, Performance Max, Display and YouTube are outside the starter and quoted separately.
How Google Ads management works
A lean starting structure, reviewed every week, reported every month.
-
1
Account and tracking
We set up or audit your own Google Ads account, link GA4 and track enquiry-form submissions as conversions before spending anything.
-
2
Campaign build
Up to 2 Search campaigns and 4 ad groups around specific services, with keyword match types, a starting negative list and ads that match each landing page.
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3
Weekly optimisation
Search-term review, new negatives, bid and budget adjustments, and ad copy tests.
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4
Monthly report and call
Spend, clicks, conversions and cost per enquiry, with what we changed and what we plan next.
Results depend on your offer, budget, competition and how fast enquiries are followed up. We do not forecast lead numbers or guarantee a return on ad spend.
Google Ads management pricing
£229 a month to manage your campaigns, plus a one-off £149 setup. Ad spend is separate and goes straight to Google.
Google Ads management
Plus £149 one-off setup. Includes:
- One Google Ads account, owned by you (we never run ads in an agency-owned account)
- Up to 2 Search campaigns and 4 ad groups, built around specific buyer searches
- Keyword research, match types and a starting negative-keyword list
- Responsive search ads plus sitelink, callout and structured snippet assets
- Conversion tracking for your enquiry form (Google Ads and GA4)
- Weekly search-term review and negative keywords
- Bid, budget and ad-copy optimisation
- Monthly report: spend, clicks, conversions and cost per enquiry, plus a monthly call
Quoted separately
- Shopping, Performance Max, Display and YouTube campaigns
- More than 2 campaigns or 4 ad groups
- Landing-page design or build (see websites)
- Call tracking, offline-conversion import or CRM integration
- Ad spend (paid to Google directly)
Both channels
- Google + Meta Ads management: £399 a month, £249 one-off setup
- One combined monthly report and call
Ads management is billed monthly with no minimum term; give notice before the next billing month. Ad spend is separate and paid by you directly to Google or Meta, on your own card, in your own account. Prices are in pounds sterling and exclude any taxes that apply to your purchase. Third-party costs are always separate: hosting, domains, platform subscriptions, themes, apps, payment-gateway and transaction fees, and ad spend.
Not ready to enquire? Choose your next step
Useful on their own, with no email needed.
Google Ads management by city
We work with businesses anywhere in the UK, remotely. These city pages cover local buying journeys and a worked example for each.
England
Northern Ireland
Working with us from the UK
We are honest about how we work: UpStream is a UAE company with a real team, serving UK businesses remotely.
How it works
- Calls by video, booked at a time that suits UK working hours
- Work reviewed on live preview links, approved by email
- One named point of contact for your account
- Monthly reports in plain English, with a walkthrough call
- Accounts, domains and content always in your name
What we do not claim
- A UK office or a UK-registered company
- On-location UK photography or filming
- Guaranteed rankings, leads or AI citations
- Reviews, results or clients we cannot show
Google Ads management questions
How much does Google Ads management cost?
£229 a month for management, plus a one-off £149 setup for a new account or a rebuild. Ad spend is separate and paid by you directly to Google. Managing both Google and Meta Ads together is £399 a month.
How much should we spend on ads?
It depends on how much a click costs in your market and how many enquiries you need. Our paid-search budget planner lets you test your own assumptions. We would rather start with a budget you can sustain for a few months than a large test that stops after two weeks.
Is there a minimum term?
No. Management is billed monthly with no minimum term. Most accounts need a few weeks of data before the structure settles, so we recommend judging it over two to three months.
Who owns the Google Ads account?
You do. The account, billing and data stay in your name, and we work with manager access. If you stop working with us, everything stays with you.
Do you run Shopping or Performance Max campaigns?
Not in the starter scope. The starter covers Search campaigns. Shopping, Performance Max, Display and YouTube are quoted separately once the Search foundations work.
Can you guarantee a number of leads?
No. Nobody controls the auction or your market. We show you the cost per enquiry honestly every month and change what does not work.
Request a Google Ads review
Tell us what you want to improve. We reply by email with the first steps and a clear price.
- A reply by email, usually within one working day
- A clear scope and a fixed price before any work starts
- No phone call needed unless you want one