Clear Prices for Websites, SEO and Paid Ads
Every starting price, what it includes and what it does not: websites and stores, SEO and AI search, and Google and Meta Ads management. Ad spend is always separate.
SEO and AI search
SEO is £199 a month with a 3-month minimum. The AI search add-on (GEO and AEO together) is £79 more, charged once.
SEO
- Full technical audit and keyword-to-page plan
- 2 page improvements and 1 new page a month
- Local SEO, citations and earned links
- Monthly report and call
SEO + AI search
Everything in SEO, plus the AI search add-on:
- 2 answer-focused improvements a month
- 15 fixed prompts tracked monthly
- Mention, citation and referral log
- Entity consistency
- AI diagnostic included (normally £129)
AI visibility diagnostic
- One website, one language
- Up to 8 representative public pages reviewed
- 20 buyer prompts checked across Google AI Overviews, ChatGPT and Perplexity
- Answer-coverage map: which buyer questions your site answers well, poorly or not at all
- Entity and evidence check: how consistently your business is described
Build your plan
Tick what you need. The total updates as you go; nothing is sent until you enquire.
- Monthly
- £199
- One-off
- £0
- First 3 months in total
- £597
The AI diagnostic is included free with SEO + AI search, and the AI add-on is only available with SEO.
Send this plan as an enquirySEO runs on a 3-month minimum, then month to month. SEO builds over months, so three months is the shortest period in which the first improvements can be judged fairly. Prices are in pounds sterling and exclude any taxes that apply to your purchase. Third-party costs are always separate: hosting, domains, platform subscriptions, themes, apps, payment-gateway and transaction fees, and ad spend.
Websites and online stores
One-off projects with a fixed scope. Anything beyond the scope is quoted before work starts.
Business website
- Five core pages (for example Home, About, Services, a service detail page and Contact)
- A professional template customised with your branding and supplied content
- Responsive build for phones, tablets and desktops
- A working enquiry form delivered to your inbox
- Basic technical and on-page SEO: titles, descriptions, headings, sitemap and Search Console
- Analytics setup (GA4) with enquiry tracking
- One round of revisions
- Training on editing your site, and 30 days of bug support
Small online store
- One agreed platform: Shopify or WooCommerce
- One language and one currency
- Up to 10 supplied simple products
- Standard shop, collection, product, cart and checkout templates
- Up to three information pages (for example About, Delivery and Returns, Contact)
- One supported payment integration, set up and tested
- Basic shipping setup (UK zones and rates)
- Store SEO foundations: product titles, descriptions, collections and sitemap
- Handover training and 30 days of bug support
Websites: quoted separately
- Custom design from scratch rather than a customised template
- More than five pages, a blog structure or more than one language
- Copywriting (we can write the pages for you; quoted per page)
- Booking systems, member areas or custom integrations
Stores: quoted separately
- Complex variants, bundles or product configurators
- Migration from another platform
- Subscriptions or recurring orders
- B2B or trade pricing
- Custom integrations (ERP, stock, accounting or courier APIs)
- Extra languages or currencies
What the monthly plans include
SEO: month one
- Full technical SEO audit
- Keyword research and a keyword-to-page plan
- Competitor review
- Google Search Console and GA4 setup
- Google Business Profile optimisation
- Sitemap, robots.txt and schema
- Top technical fixes
SEO: every month
- 2 page improvements
- 1 new SEO page or article
- Ongoing technical fixes
- Internal linking
- Up to 5 genuine UK citations
- Earned link outreach
- 4 Google Business Profile posts and review guidance
- Image SEO
- Basic AI-search readiness
- Monthly report
- Monthly call
AI search add-on (GEO + AEO)
- 2 answer-focused improvements a month
- 15 fixed prompts tracked monthly
- Mention, citation and referral log
- Entity consistency
- Evidence and author pages
- Quarterly prompt review
AI visibility diagnostic
- One website, one language
- Up to 8 representative public pages reviewed
- 20 buyer prompts checked across Google AI Overviews, ChatGPT and Perplexity
- Answer-coverage map: which buyer questions your site answers well, poorly or not at all
- Entity and evidence check: how consistently your business is described
- One prioritised report and a 30-minute walkthrough call
- Free when you start SEO + AI search; it is not charged again
SEO runs on a 3-month minimum, then month to month. SEO builds over months, so three months is the shortest period in which the first improvements can be judged fairly. Prices are in pounds sterling and exclude any taxes that apply to your purchase. Third-party costs are always separate: hosting, domains, platform subscriptions, themes, apps, payment-gateway and transaction fees, and ad spend.
Google Ads and Meta Ads management
£229 a month per platform plus a one-off £149 setup, or £399 a month for both with a £249 setup. Monthly, with no minimum term. Ad spend is separate and paid by you directly to Google or Meta.
Google Ads management
Plus £149 one-off setup. Includes:
- One Google Ads account, owned by you (we never run ads in an agency-owned account)
- Up to 2 Search campaigns and 4 ad groups, built around specific buyer searches
- Keyword research, match types and a starting negative-keyword list
- Responsive search ads plus sitelink, callout and structured snippet assets
- Conversion tracking for your enquiry form (Google Ads and GA4)
- Weekly search-term review and negative keywords
- Bid, budget and ad-copy optimisation
- Monthly report: spend, clicks, conversions and cost per enquiry, plus a monthly call
Meta Ads management
Plus £149 one-off setup. Includes:
- One Meta Business account and ad account, owned by you
- Up to 2 campaigns and 4 ad sets on Facebook and Instagram
- Up to 6 ad variations a month from your supplied, approved photos and video
- Instant form or website lead setup, with qualifying questions
- Meta Pixel and standard lead events on your website
- Audience setup and testing within Meta's current options
- Weekly checks on cost, frequency and lead quality feedback
- Monthly report: spend, reach, leads and cost per lead, plus a monthly call
Google + Meta Ads management
Plus £249 one-off setup. Includes:
- Everything in Google Ads management
- Everything in Meta Ads management
- One combined monthly report and call
- One setup fee of £249 instead of two
Ads management is billed monthly with no minimum term; give notice before the next billing month. Ad spend is separate and paid by you directly to Google or Meta, on your own card, in your own account. Prices are in pounds sterling and exclude any taxes that apply to your purchase. Third-party costs are always separate: hosting, domains, platform subscriptions, themes, apps, payment-gateway and transaction fees, and ad spend.
SEO, GEO and AEO: what is the difference?
Three names for overlapping work. Here is what each one actually does, so you buy what you need and nothing twice.
| Comparison | SEO | GEO | AEO |
|---|---|---|---|
| The goal | Rank in search results for the searches that bring customers | Be accurately represented and cited in AI-generated answers | Answer the questions buyers ask, clearly and with evidence |
| Main work | Technical fixes, keyword-to-page plan, on-page work, local SEO, content and links | Prompt baseline, consistent business information, citable evidence | Question research, answer coverage audit, answer-focused content |
| How we measure it | Rankings, Search Console clicks, organic enquiries | Mentions, citations and AI referral visits on a fixed prompt set | Coverage score per question, Search Console queries, engagement |
| What it cannot promise | Positions or timelines | Inclusion in any AI answer | Featured snippets or rich results |
| How you buy it | £199/month, 3-month minimum | Shared add-on £79/month with SEO | Same shared add-on (charged once) |
Pricing questions
Is GEO and AEO charged twice?
No. GEO and AEO are one shared add-on at £79 a month, added to SEO. SEO + AI search is £278 a month in total.
Is the AI diagnostic charged on top of SEO + AI?
No. The £129 diagnostic is included free when you start SEO + AI search. It is only charged when bought on its own.
What is the minimum term?
SEO and SEO + AI search have a 3-month minimum, then run month to month. Google Ads and Meta Ads management have no minimum term: they are billed monthly and you give notice before the next billing month. Websites, stores and the diagnostic are one-off.
Is ad spend included in the Ads management price?
No. £229 a month (Google or Meta) or £399 a month (both) is our management fee. Ad spend is separate and paid by you directly to Google or Meta, in your own account. The one-off setup is £149 for one platform or £249 for both.
Do prices include tax?
Prices are in pounds sterling and exclude any taxes that apply to your purchase. Third-party costs are always separate: hosting, domains, platform subscriptions, themes, apps, payment-gateway and transaction fees, and ad spend.
Are prices the same everywhere in the UK?
Yes. The same prices apply in Leeds, Birmingham, Nottingham, Sheffield and everywhere else in the UK. National and multi-city SEO campaigns are quoted separately.
Not sure which plan fits?
Tell us what you want to improve and we will recommend the smallest plan that can do it.