IB Diploma Support
PRISM Learning
prismlearning.ae
Website built and SEO by UpStream
Organic result directly below the official IB website.
See the case studyAnswers your buyers are looking for
Answer Engine Optimisation for UK Businesses
Buyers ask search engines and AI assistants direct questions: what does it cost, how long does it take, is it right for me. AEO finds those questions, checks how well your site answers them, and writes clear answers backed by evidence.
- A buyer-question map for your business
- Answer coverage scored page by page
- Clear answers with evidence, not filler
- No promise of featured snippets or rich results
Why sites fail to answer buyer questions
Most sites describe the business. Buyers want answers to their questions.
Prices and timelines are hidden
The most-asked questions (cost, duration, process) are the ones most sites avoid answering, so buyers find the answer elsewhere.
Answers are buried
A useful answer hidden in paragraph six of a long page is hard for people and machines to find and quote.
Generic FAQ padding
FAQs written to fill a page, rather than from real questions, add length without helping anyone decide.
AEO starts from the real questions buyers ask, scores how well each is answered, and fixes the gaps with clear, evidenced answers.
Sample
A sample buyer-question map
Every question is given one page that should answer it, then scored. This labelled sample shows the format; yours is built from your Search Console data, sales conversations and reviews.
| Buyer question (sample) | Page that should answer it | Coverage today |
|---|---|---|
| How much does SEO cost for a small business? | Pricing page | Scored in the audit |
| How long does a website redesign take? | Service page | Scored in the audit |
| Is Shopify or WooCommerce better for a small shop? | Answer article | Scored in the audit |
| What does a technical SEO audit check? | Service page FAQ | Scored in the audit |
| Do I need a Google Business Profile? | Process page | Scored in the audit |
Sample answer format
How long does it take?
Direct answer first: one or two sentences that answer the question plainly, with the real range.
Then the detail: what changes the answer (size, complexity, the client's own steps).
Then the evidence: a dated example, a process step or a source a reader can check.
Then the next step: a link to the page or form that helps them act.
Content that answers a specific search
Two organic results for specific searches. They are SEO examples, shown here to illustrate answer-focused content, not as AEO citations or answer-box placements.
ac repair sharjah
AC Repair Sharjah
acrepairshj.com
Website built and SEO by UpStream
Organic result under People also ask.
See the case studyScreenshots of Google search captured in September 2026. Results vary by location, device and search history, positions change, and rankings are not guaranteed.
How AEO works with us
AEO is part of the shared AI search add-on with GEO. It is charged once and always sits on top of SEO.
-
1
Question research
We collect the questions buyers ask: from Search Console, People also ask, your sales team, reviews and AI tools.
-
2
Coverage audit
Each question is mapped to the page that should answer it and scored: answered well, answered poorly, or not answered.
-
3
Answer content
Two answer-focused improvements a month: rewritten sections, new answer pages or FAQ blocks, each with evidence.
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4
Maintain
Answers reviewed as prices, processes and questions change, so they stay accurate.
FAQ markup can help machines read a page, but it does not guarantee a rich result or a featured snippet. We use it only where the visible content supports it.
AEO pricing
GEO and AEO are one shared add-on. It is charged once, never twice, and it always sits on top of SEO, because AI visibility depends on the same foundations.
AI search add-on (GEO + AEO)
£79 a month
- 2 answer-focused improvements a month
- 15 fixed prompts tracked monthly
- Mention, citation and referral log
- Entity consistency
- Evidence and author pages
- Quarterly prompt review
Added to SEO: £278 a month in total
Ask about the AI add-on
SEO + AI search
£278 a month
The complete plan:
- Everything in SEO (full list on the SEO page)
- Everything in the AI add-on
- AI diagnostic included (normally £129)
- One monthly report covering search and AI visibility
3-month minimum, then month to month
Request an SEO + AI review
AI visibility diagnostic
£129 one-off
- One website, one language
- Up to 8 representative public pages reviewed
- 20 buyer prompts checked across Google AI Overviews, ChatGPT and Perplexity
- Answer-coverage map: which buyer questions your site answers well, poorly or not at all
- Entity and evidence check: how consistently your business is described
- One prioritised report and a 30-minute walkthrough call
- Free when you start SEO + AI search; it is not charged again
Prices are in pounds sterling and exclude any taxes that apply to your purchase. Third-party costs are always separate: hosting, domains, platform subscriptions, themes, apps, payment-gateway and transaction fees, and ad spend. See everything inside SEO.
Not ready to enquire? Choose your next step
Useful on their own, with no email needed.
Free toolAI answer-readiness worksheetFind the gaps in your evidence and answers, plus a ten-prompt sheet.Open GuideSEO, AEO and GEO explainedSEO, AEO and GEO: what work overlaps, and what should you pay for?Open GuideBecoming useful evidence in AI searchHow can a small business become useful evidence in AI search?Open
SEO, GEO and AEO: what is the difference?
Three names for overlapping work. Here is what each one actually does, so you buy what you need and nothing twice.
| Comparison | SEO | GEO | AEO |
|---|---|---|---|
| The goal | Rank in search results for the searches that bring customers | Be accurately represented and cited in AI-generated answers | Answer the questions buyers ask, clearly and with evidence |
| Main work | Technical fixes, keyword-to-page plan, on-page work, local SEO, content and links | Prompt baseline, consistent business information, citable evidence | Question research, answer coverage audit, answer-focused content |
| How we measure it | Rankings, Search Console clicks, organic enquiries | Mentions, citations and AI referral visits on a fixed prompt set | Coverage score per question, Search Console queries, engagement |
| What it cannot promise | Positions or timelines | Inclusion in any AI answer | Featured snippets or rich results |
| How you buy it | £199/month, 3-month minimum | Shared add-on £79/month with SEO | Same shared add-on (charged once) |
Answer engine optimisation by city
We work with businesses anywhere in the UK, remotely. These city pages cover local buying journeys and a worked example for each.
Answer engine optimisation questions
What is answer engine optimisation?
AEO is the work of making sure your website clearly answers the questions buyers ask, in a form that people, search engines and AI assistants can find and quote. It focuses on questions and answers rather than keywords alone.
How is AEO different from SEO and GEO?
SEO earns rankings for searches. GEO focuses on how AI answers represent and cite your business. AEO focuses on the questions themselves and the quality of your answers. In practice they overlap, which is why GEO and AEO are one shared add-on on top of SEO.
Which customer questions should our website answer?
The ones buyers ask before they decide: cost, timelines, process, suitability, comparisons and objections. We build the list from real data: your Search Console queries, your sales conversations, reviews and the questions AI tools are asked.
Can you improve answers on our existing pages?
Yes, and that is usually where we start. Rewriting an existing section to answer a question directly is often faster and more effective than publishing a new page.
Does FAQ schema guarantee a rich result?
No. Google stopped showing FAQ rich results in Search in May 2026, and no markup guarantees any rich result or featured snippet. We write FAQs because they help buyers, and add structured data only where the visible content supports it.
How much does AEO cost?
AEO shares one add-on with GEO at £79 a month on top of SEO (£278 a month together), charged once. The one-off AI visibility diagnostic is £129 and is included free when you start SEO + AI search.
Request an answer content review
Tell us what you want to improve. We reply by email with the first steps and a clear price.
- A reply by email, usually within one working day
- A clear scope and a fixed price before any work starts
- No phone call needed unless you want one