Free tool

Lead-quality scorecard

Score each lead the same way every week, so you judge campaigns on qualified leads, not cheap ones. Use a lead reference rather than names or contact details.

Qualified if the total is at least

Campaign or source (optional)

Lead reference	Business fit (0-3)	Genuine need (0-3)	Budget and timing (0-2)	Contactable (0-2)	Total
					0
					0
					0

Summary

Your result appears here as you answer.

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What this tool does and does not do

Scores are your own workflow aid, not a judgement about any person.
Use a reference (for example L-014), not names, emails or phone numbers.
Nothing is sent anywhere; export the CSV to keep your records.

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Lead-quality scorecard

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